- Healthcare solutions and services design and deployment
- Innovative partnerships
- Patient journey analysis and optimization
- Innovation models
- Opportunity assessment and design of growth strategies
- Organizational transformation
- Process reengineering
- Performance improvement
- Change management
- Digital strategy
- Design of digital services
- Digital content and platforms creation
- Marketing campaigns optimization
- Design and deployment of new digital tools
PORTFOLIO & BRAND STRATEGY
- Environment analysis and strategic assessment
- Portfolio strategy
- Brand strategic planning over the entire product lifecyle
- Tactical planning (marketing, medical, institutional)
- Real-world studies
- Cost-benefits studies
- Communication to payors
- Local market access strategies and tools
- Telemedicine solutions deployment strategy
- Product performance
- Field Force Effectiveness
- Real World Data
- Predictive analysis
- Dataviz, dashboard
Our success stories
Promoting the deployment of multi-technological health solutions
Creating a study on the multi-technological solutions accompanying drugs
A trade union in the pharmaceutical industry set itself the goal of promoting, to its members, multi-technology solutions targeting drugs. OpusLine was asked to help highlight the market potential and the economic sustainability of these solutions.
Our study aimed at defining what the characteristics of multi-technology health solutions are today in 7 countries, as well as their environment (favourable or not) and their specificities. On this basis, a comprehensive regulatory analysis was conducted, coupled with an approach focused on patient and professional health benefits. The question of economic access to the market was finally widely shared with the steering committee to identify the main levers of action. The union was able to communicate recommendations to public and private stakeholders as well as industrial suppliers of these solutions.
Switching from being a provider of devices to a provider of solutions
Optimising distribution strategy for a medical device
Faced with a slowdown in sales, a leading medical device manufacturer in the field of diabetes questioned its competitive positioning and the effectiveness of its distribution model.
We worked with the customer on different value chain positioning scenarios from the device manufacturing stage to the patient relationship, supported by a detailed market overview. Each scenario was evaluated economically and broken down into a five-year action plan, allowing our client to choose the most relevant scenario for them.
Reinventing the relationships between health professionals
Development of a service strategy for physicians and pharmacists
The relationship with healthcare professionals is key in the business model of healthcare companies. However, regulations have hardened on this issue, and laboratories are all deploying increasingly successful service strategies to enhance this relationship. Conscious of this issue, our client needed to enrich its service offering in this area in line with its product strategy, in order to improve prescription efficiency and differentiate themselves.
We opted for a collection of the expectations and needs of health professionals, doctors or pharmacists at the source, by organising interviews and focus groups. An inventory of the existing services offered and the competition helped to feed and guide our questions during these interviews. Working in client-internal working groups, the findings of these surveys brought out an axis of differentiation around interpersonal communication with patients.
- B. Braun
- Grand Vision
- Johnson&Johnson santé beauté France
- Merck Serono
- Optic 2ooo